We’re living in a digital world now – things have changed. Nowadays people have to check each other’s’ Facebook profiles to recognize them or to get in contact, or maybe to hire them too!
In the world of the online reputation management, there is a lot of websites & companies that will help you boost your profile to move to the top of the search results if you are looking to build your personal or corporate brand.
Some companies also can offer you a very doable solutions if you have some serious problems in your online reputation, like a past legal difficulty or any article that might tell bad things about you, Or an embarrassing picture that your friend tagged you in.
So, here are some simple ways that will get the great employers & clients On Google or other search engines to look into your profile:
1) Clean Up any offensive content about you:
Delete your current images if they’re very personal & might eliminate a potential misunderstanding pictures or comments on social media, keep the private things private if someone else posts a picture of you on Facebook that you find embarrassing, remove the “tag” that identifies you, or anything else that could crash your reputation.
2) Brand Your Existing accounts:
Have the basic info such as your name, your contact details, a normal personal picture, and summary & job title, keep everything professional.
3) Put All your content in one Place; have a domain name or Personal Blog:
There is a lot of websites that offers you this service; Like Tumbler, WordPress & blog spot, you can write a short bio of yourself, a story from your life, and also include your CV. This is also a place to post interesting articles and your own comments about them.
4) Have a Goal in Mind:
What do you want to achieve by establishing an online personal presence? Do you want a job, business opportunities, clients, or just to be recognized as a leader in your niche?
5) Join Social Media, Engage, Follow & Influence:
Even if you think that you don’t have time to be active in social media or to fulfill your profile, most of the experts expect that you will rely totally on these websites in the future.
The Major websites Like Facebook, Twitter & Google+ are the common, but believe it or not there are a lot of other websites that would help you enhance your professional content & profile that will let you get in touch with th leaders & influencers. It’s Websites like Linkedin, Jobzella, Xing, Viadeo… etc.
6) Optimize your presence, Measure & Monitor your progress:
Create your own domain, customize your profile URL if it’s available in the professional & social sites, establish a clear, fleshed-out presence on multiple Professional & social networking sites, post to each of them at least once a month and keep monitoring the web for unflattering photos or mentions. If they come up, do your best to bury them with positive content!
