Working in the career of Marketing is one of the most exciting careers one can think of. You meet people, develop strategies, think creatively and make sure your company’s products and services reach the target audience. A career in marketing means no two days are the same and no two projects are done similarly. But, what is in Marketing? What are the different areas of marketing and where can you start your career in Marketing?
In this blog post, Jobzella takes you on a tour of Digital Marketing, one of the most diverse departments in any company in this day and age.
Discover the many areas of Digital Marketing with Jobzella:
Digital Marketing is the practice of marketing a product or a service digitally and with the advancement of the internet world, there are many job roles and descriptions that have recently come to light and are highly in demand.
In order to work in digital marketing you need:
A clear understanding of digital marketing and digital advertising terminologies and practices such as using Google Adwords, advertising on Social Media (for most companies, Social Media Marketing falls under the Digital Marketing umbrella although globally they are totally different departments), when it comes to this career, you need to understand all the possible ways to drive traffic to your product and service, then to make sure the product is actually bought or used. It is full of surprises and challenges yet it is one of the most exciting careers in the field of marketing.
Digital Marketing also includes Content Marketing, SEO/SEM, User Interface (UI), User Experience (UX) and so much more. You can easily see the pattern within Digital Marketing, it is all online and it is all about targeting user traffic and eventually converting users into buyers.
The different areas of Digital Marketing:
- Brand Management and Strategy
This involves working closely with the founders of the company to create the voice and tone of your brand as well as drafting the strategy for several years ahead.
To work at brand management you need to have an eye for details, keep up with all digital trends and have working knowledge of analytics and strategy techniques as well as content creation and design.
- Content Marketing
Content marketing focuses on the use of several forms of content and copywriting to digitally attract users to your product and services. People in content marketing must have strong working knowledge and skills in writing, analytics, strategizing and more importantly, to be in content marketing you must keep updated with all trends and customer/client feedback to amend content accordingly.
- Social Media Management and Marketing
Social Media Marketing aims for companies to build their brands digitally and interact with users/clients on daily basis, this means building pages, campaigns and communities on social media networks and platforms. This area includes the job roles of Social Media Specialists, Social Media Managers and Community Managers, they all work to make sure the same brand message is delivered, shared and reciprocated by users and clients.
To be in social media marketing, you need to be creative, you need to know your audience and you need to think on your feet as most social media marketing activities can be required to happen in real time, especially community management. You also need to have a strong sense of language, great writing skills and the ability to adopt many personas depending on the community you are targeting.
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Developing content and pages that rank up high on search engines is one of the most important features, whether the traffic comes from paid or organic funnels, SEO is important in Digital Marketing and this job involves a strong knowledge of analytics, competition tracking (finding out how your competitors are ranking on search engine is essential to get ahead), you also must have strong content creation and editing talent as well as strong understanding of how back-links and internal linking works. SEO is a tough but rewarding job, wait till your link comes at the top of Google’s search results and you will be extremely proud of yourself.
- Web and Social Media Analytics
In this job you must be familiar with Google Analytics, Amazon’s Alexa, Compete, SEMrush and Quantcast among others, this job is essential for the digital marketing industry because you are truly measure the impact of any campaign and predict the growth of your marketing efforts. You need to have very strong analytical skills as well as a strong background in math, statistics and charts. Your life will be in numbers but digital marketing won’t be successful without you.
- UX, UI, Web Design and Graphic Design
The most common mistake is assuming all of these are related to design only. User Experience and User Interface, for example, are more concerned with the experience and feel of a website or mobile application, meaning: you need to be thinking like a user/client instead of thinking like a designer. It is about allowing the user to reach his/her target on your website/application with minimum hassle and maximum fun and enjoyment. As for Graphic Design, you need to have strong experience in design tools and platforms such as Adobe Illustrator and Photoshop among other tools. They help you design elements, such as logos and media kits, that serve the purpose of your brand and make it attractive for clients/users.
Apply to jobs that match your dreams and skills, send us your Jobzella profile link and the job(s) links using #GetMeHired and we will help you start your career in marketing today. You can find us on Jobzella, Facebook, Twitter, Instagram, YouTube and Pinterest.
Did you know Sales and Customer Service are also divisions of Marketing? Stay tuned and subscribe to Jobzella’s blog to learn more about what it means to work in sales and customer service.
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