Professional Networks & Social Media for Marketing, Doing it Right?

Let’s get some facts cleared up. If you are in Marketing, you do realize how essential it is to have a Social Media Marketing strategy in this day and age. But are all Social Media Networks created equal?

We believe that creating your social media strategy depends on your target clients. If your company focuses on B2C or business to consumer, then you are better off using the likes of Facebook, Twitter, Pinterest and Instagram. If your company and its sales strategy is more focused on B2B or business to business then you are probably considering the likes of Jobzella and LinkedIn.

Professional Networks have been proven to be effective marketing channels. Case and Point: on Google Adwords and the more popular social media channels the Cost Per Click (CPC) starts at $0.01 while the minimum CPC on LinkedIn is $2.0. LinkedIn charges at least $2.0 per click because of its ability to target an audience by their professional identity which can basically be the jackpot for many advertisers, especially those looking for B2B advertising, but for a marketer with a limited budget, who can afford a continuous profitable campaign with $2.0 per click?

But according to Social Media Examiner’s 2014 industry report, 97% of marketers are currently implementing a social media strategy but 85% aren’t sure what social media tools are the best to use.

We have taken all the pros and cons of professional social networks worldwide and we have come up with the top 3 reasons You, visionary marketer, should convert to Jobzella today.

1. 100% Reach Guaranteed

We both know that if you get 2-3% reach on Facebook, you will be of the lucky ones to do so. Jobzella ensures 100% reach to your followers and connections for any post you share. Not only this, but also any listing of yours on Jobzella will be demonstrated in real time via two notifications on each follower’s account (one via email and the other as a Jobzella Profile Notification).

2. No Restrictions

Let’s look at Instagram for a second. While it grants you a 100% reach, it restricts you with photo sizes and video lengths with no chance of link sharing whatsoever (ever tried sharing URLs on Instagram?). Jobzella provides zero restrictions on all of the above.

3. ZERO Cash for Messages, Forever!

You can communicate, interact and send direct messages, free of charge, to all your followers and applicants on Jobzella.

4. Targeting Made Easier

With its very unique targeting and search tools, With Jobzella you can target consumers and business owners based on their age, gender, nationality and visa status (e.g. Expats), in addition to Jobzella’s powerful targeting algorithm regarding education, career level, job role, industry and so on.  You decide exactly whom you might want to target, no compromises or fumbling in the dark.

You might think: As of April 30^th, 2015 LinkedIn has over 350 million business professionals worldwide as users, why would I look at a “smaller” network such as Jobzella? Well, remember it is YOU who contributed to LinkedIn’s success and growth in your market. Imagine what Jobzella can do to your business if you start to build your audience on Jobzella, you will reach much more audience on the long run and will ensure the highest Return On Investment (ROI), simply because with Jobzella, you will actually know your consumers, interact with them and listen to what they really need and maybe stumble across that rock star employee you have been looking for since forever.

A visionary marketer like YOU, needs to be on a fast growing network like Jobzella, today!